RAx stands for innovation, simplicity, and effectiveness. It has to be a brand that the intellectuals connect with without it being too serious or techie. Over two years we had multiple iterations for the visuals that will brand the product, the people, the company. (See early approaches).
Brand tone
Simple Playful Informative
Tools
Taking a minimal approach (consistent with brand image) the design reflects the connecting the dots philosophy.
[Designed by - Shreyas, Lead Designer]
Single-handedly designed and managed all print media requirements for the startup. Designed numerous posters for promotional events and product educational material.