Specify what problem(s) is this feature going to solve. How intense and frequent is the pain point? What are various ways in which this problem bothers the user?
Be specific about the type of users most affected by this pain point. Focus on unique traits and prioritize them.
What is the proposed solution? Map which functionality affects which pain point. Briefly mention steps of implementation of the solution.
Mention any insights gathered during user research phase of this feature. Links to survey or video interactions...
Mockup link:
Link to respective assets in figma...
Prototype
*Link to figma prototype... *****
Link to flow/state diagram:
...
Add a link to breakdown/estimation page done by developers here...
Add a link to the growth strategy/ideas page done by a discussion with the marketing team...
Add links to relevant meeting notes held around this feature...
What impact do you for-see or expect after this feature is launched successfully...
Revenue impact
To what extent will it affect/contribute in revenue...
Growth impact
To what extent will it affect/contribute in overall growth of the product. Will it help in increasing the reach? Does it have a strong story?
Product usage impact
To what extent will it affect/contribute in the overall product usage? Does it help in stickiness? Will it make user use other features more or will it make them come back ofter?
Mention which tools, competitor or inspiration, did you explore while designing for this feature. What did you like about them? What did you not like about them? You may as well make a table.